About Point-of-Care Marketing

Point-of-Care Marketing is designed to deliver branded messages to captive, targeted audiences at the point of medical care, with the hope of influencing patients’ and consumers’ purchasing and lifestyle habits.

Physician offices are blank canvases for marketing opportunities, and are also trusted environments for patients to receive information. By offering this information for patients to physicians free of charge, SMI has created a channel for messages to get into the doctors’ offices and healthcare facilities and in front of target audiences.

SMI has developed an extensive product and service line that:

• provides patients with educational information
• reduces physicians’ overhead costs by offering complimentary, brand-capable items
• gives clients the ability to create and drive brand or product awareness
• influences purchasing and lifestyle habits of patients and consumers

Our Point-of-Care Marketing model is a unique way for brand managers, pharmaceutical companies, and other clients to reach their targeted audiences in non-traditional ways.

Click here to receive a White Paper about Point-of-Care Marketing.