Exam Table Paper Campaign

Facilitating dialogue between patients and physicians

Your brand, product, logo, or message can appear on exam table paper in physicians’ offices to drive brand awareness at the point of care.

SMI provides the exam table paper to selected physicians free of charge. Exam Table Paper programs reduce the overhead costs for the selected physicians to ensure that clients’ brands, products, logos, or messages are prominently displayed in the selected exam rooms.

Patients spend an average of 10 minutes in the exam room waiting for their physician and an additional 19 minutes interacting with their physicians about various health and lifestyle topics. Archives of Family Medicine, 2003

Drive Brand Awareness

• Deliver educational, compliance-oriented, and informative messages to a captive audience in a clutter-free, trusted healthcare environment
• Maximum audience exposure and patient and consumer involvement with your product or brand
• Exam table paper is given to physicians free of charge to ensure maximum exposure to your target audience

Facilitate Dialogue

• Make your message the focal point and topic of conversation in physicians’ exam rooms that you select

Implied Physician Endorsement

• Placement in healthcare environment implies physician endorsement of your product or brand, which drives believability in its usage and intent.