Health Panel Campaign

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Patient and consumer education meets brand awareness

SMI’s educational Health Panel campaigns give you the opportunity to place an informative print display and an exclusive advertisement in physicians’ offices nationwide.

Your brand or product advertisement appears directly next to educational health content in a highly-trafficked area. Captive audiences see this information and your ad in a trusted healthcare environment.

Each Health Panel includes a literature holder designed for additional take-away information sheets or brochures about your product or brand.

According to a 2004 report in the Archives of Family Medicine:

  • 50% of patients said that educational information they received from their physician caused them to make positive lifestyle changes such as exercising, changing their diet, or quitting smoking.
  • 80% of patients said they want educational information featured in their physician’s office.
  • 65% of patientssaid they keep the educational materials given to them by their physician.

SMI delivers education that patients want and the exclusive exposure to target audiences that you want.

Influence Patients, Physicians, and Consumers

  • Health Panels are strategically placed in the waiting rooms and exam rooms to ensure maximum exposure to your product or brand.
  • Placement is designed to influence purchasing and lifestyle habits of patients and consumers.

Implied Physician Endorsement

  • Placement in healthcare environment implies physician endorsement of your product or brand, which drives believability in its usage and intent.

Supporting Responsible Advertising

  • Patients can immediately consult with their physician to alleviate any confusion over your product or brand’s usage and intent.

Campaign Features

  • 24" x 30" framed Health Panels installed in physician offices that you select
  • ROI data showing the campaigns influence on the exposed physicians, consumers and patients.
  • Strategic placement in waiting rooms or exam rooms to ensure maximum exposure
  • Health Panels can work in conjunction with other Point-of-Care marketing programs