Interactive Media

Interactive Digital Media Network

SMI has partnered with a leading interactive digital media provider to give clients an innovative vehicle to promote their product or brand at the point of care.

We place a 32” flat panel monitor and up to five smaller interactive screens in physician offices and healthcare facilities that you choose. Patients see informative health and lifestyle content that relates to the physician’s specialty.

Your product or brand can be featured on the programming through advertisements and researched by patients on smaller interactive screens. Content is delivered via broadband allowing you to select your audience and ensure that advertising dollars are being spent wisely.

SMI is the only Point-of-Care Marketing company that allows advertisers to place a traditional commercial advertisement and an interactive digital experience for patients and consumers in a trusted healthcare environment.

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Interactive digital media campaigns receive an 11.7% response rate from patients and consumers and an ad recall rate of 74%. Interactive Insights, third- party research firm, 2004.

Communicate with Physicians, Patients, and, Consumers

• Communicate with your Target Audience
• State-of-the-art-technology allows you to communicate with the exposed physicians, patients and consumers at the point of care

Maximize ROI

• We provide detailed demographic data about the patients and consumers exposed to your campaign.
• Real-time ROI data

Supporting Responsible Advertising

• Patients can immediately consult with their physician to alleviate any confusion over your product or brand’s usage and intent.