The Top 10 Things You Should Know About Point-of-Care Marketing*
You probably know that Point-of-Care educational advertising
programs are designed to compliment traditional DTC advertising.
You also probably know that Point-of-Care educational advertising
programs create positive brand experiences, improve customer loyalty,
and increase revenue.
Here are some things you may not know about
Point-of-Care educational advertising programs.
According to a recent Harris Interactive Survey…
10
84% of patients with cancer stated that they are more likely to
consider brands promoted at the point-of-care as the best fit for their
condition
9
52% of patients that see an ad at the point-of-care take
action, including discussing the information with their physician, as opposed to
the 29% that take action after seeing an ad on TV/Radio or in a magazine
8
22% of patients suffering from a chronic condition reference
materials from the point-of-care materials when talking to their physician about
their condition
7
21% of patients who see an advertorial wall display take the
brochure home with them
6
Patients with cancer think brands promoted at the point-of-care
are
best suited for their condition
5
28% of patients discussed the point-of-care brochure with their
physician
4
33% of patients discussed the disease state
with their physician
3
28% of patients did an online search about the featured product
2
31% of patients suffering from a chronic condition discussed
the product
or brand of interest with their physician
1
Point-of-Care Marketing supports responsible DTC advertising,
as patients can immediately consult with physicians about drugs, side effects,
etc.