Benefits of Point-of-Care Marketing

Drive Brand Awareness

• Facilitate dialogue between physicians, patients, and consumers about your product or brand of interest
• Educate patients and consumers about your product or brand in a trusted environment
• Imply physician endorsement of your product or brand that drives believability in it’s usage and intent – an essential element for success
• Support responsible advertising by placing the ad within the physician exam room or waiting room. Patients can immediately consult with their physician to alleviate any confusion over your product or brand.

Implied Physician Endorsement

• Placement in healthcare environment implies physician endorsement of your product or brand, which drives believability in its usage and intent

Prominently Display Your Product or Brand

• All materials are provided to physicians free of charge
• Physicians enjoy the reduced overhead costs, ensuring that your product or brand will be prominently displayed

Reach Your Specific Target Audience

• You select the physicians to target, so you select the audience to reach
• Selected physicians can be chosen by specialty, patient demographic, geography or all three

Influence Consumer and Patient Purchasing and Lifestyle Habits

• Communicate with your audience through multiple touch-points to influence consumer purchasing and lifestyle habits

Maximize ROI

• Obtain data showing the campaigns influence on the exposed physicians, consumers and patients.
• Receive detailed demographic data about the patients and consumers exposed to your campaign.

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