Mobile Marketing Campaigns
RI Measurement in Real-Time
SMI Health has partnered with the leading mobile marketing agency to provide clients with a direct connection to their customers - and a way to measure success. Patients or pet owners can respond immediately to your Point-of-Care campaign via text message.
How it works:
- Choose a keyword to be featured on your Point-of-Care campaign, including educational health panels, exam table paper, interactive media ads, or branded medical supplies such as tissue boxes.
- Create a message with a “call to action” to text to interested parties, such as a URL, a survey, a discount on a product, or a free sample.
- Consumers and patients who text that keyword to a given number receive your message at a pre-determined date and time.
- Companies can create up to 10 unique rotating replies to determine which message is most effective.
Features & Benefits:
- 24-7 real-time performance report
- Capture results and input real-time via XML data feed.
- Capture detailed information in real-time about the physicians, patients, and consumers that responded to your ad.
- Provides ROI reporting to every point of care campaign in real-time.
Mobile marketing can be added to any Point-of-Care campaign.