SMI Press Releases

Over 57,000 Dentist Offices Receive Brochures to Help Their Patients Quit Smoking

King of Prussia, PA – October 10, 2006 – Supply Marketing, Inc., a full-service Point-of-Care Marketing and Communications company that creates and maintains brand awareness in physician offices, hospitals, and consumer settings, implemented a literature-distribution campaign for Triad Communication under contract by Philip Morris USA to over 57,000 dentist offices across the country.

Triad Communication, a Washington, D.C.-based consulting firm that implements corporate communication and marketing programs, contracted Supply Marketing to distribute over two million QuitAssist™ resource guides to dentists’ offices across the country. QuitAssist™, a free information resource from Philip Morris USA, is designed to connect adult smokers who have decided to quit to information about quitting smoking from public health authorities. Triad Communication provided the guides, and Supply Marketing’s Network Development team contacted dentist offices.

“The feedback from the dentist offices was phenomenal,” say John Polk, vice president of operations for Supply Marketing. “We successfully placed the QuitAssist™ guides into the hands of a large number of dentists’ offices specifically requested by Triad Communication, and in turn provided very useful information to patients. We were also able to gather some important response data for them as a value added service. The campaign was a huge success.”

“Providing educational and valuable healthcare information to healthcare professionals is key to Supply Marketing’s success,” says Steve Delozier, vice president of sales for Supply Marketing. “With our strong background in Point-of-Care marketing and our strategic partnerships, we are able to offer our clients’ access to the exact audience that they want to reach. This campaign showcased our dedication to meeting and exceeding client expectations.”

Background on SMI

SMI, the fastest growing Point-of-Care Marketing and Communications company, specializes in creating and maintaining brand awareness in trusted healthcare environments, including physicians’ offices, hospitals, and ancillaries. With access to approximately 250,000 healthcare facilities totaling over 400,000 physicians across the United States, SMI helps advertisers, consumers, patients, and physicians communicate and share information through multiple touch-points at the point of medical care.